Andrew Kréitor
@kreitor
Product designer who thinks like a founder. Ten years across AI, SaaS, marketplaces, and payments — always founder-direct, always shipping. Barcelona.
kreitor.coAbout
I'm the designer founders bring in when the product works but the funnel doesn't. Ten years shipping across AI, SaaS, marketplaces, and payments — most recently as Design Lead at Enso, an AI marketing platform, reporting straight to the founders with no PM in the middle. Two things I keep coming back to. I think in systems and draw in details — the system is what scales, the details are what people remember. And I ship fast without cutting judgment — the right thing now beats the perfect thing later, and most of the time the right thing now is the perfect thing, the team just hasn't met it yet. Design in Figma, build in Framer and Lovable, think with Claude. Certified Framer Expert. Ukrainian, based in Barcelona, working with EU and US teams — and off-screen: two cats, an unreasonable interest in football as both sport and brand, and a permanent bias toward pragmatic answers to complicated problems.