About
I’m Chi (pronounced Chee), a London‑based Product and UX Designer with 20+ years of experience, and a dad of two. These days I’m focused on how AI‑enabled tools and workflows are reshaping product discovery, prototyping and delivery. I am currently working on 2 AI powered projects FigPrompt.com and RoastMyTrades.com I’ve been designing since the days of Macromedia Flash and have always stayed close to the making side of design, building web and iOS apps along the way. I do my best work in large, complex problem spaces, especially data‑heavy products, fintech and design systems. I enjoy turning ambiguity into clear, usable and scalable product experiences. I also believe a good sense of humour, paired with respect for others, goes a long way. It’s important we enjoy what we do.