About
I'm a Creative Director and Designer working across brand, product, and digital experience. I co-founded Idol, an independent brand and product studio in Los Angeles and San Francisco, where for the past decade we've worked with companies at every stage — sometimes on a single launch, more often as an embedded extension of a client's team. We've been embedded with Amazon's eero since 2024, where we're responsible for their entire digital design system. Other notable projects include: a contemporary brand platform for the global hedge fund Brevan Howard, launch work for MobileX, immersive vehicle experiences for Toyota, and a rebrand for TrueCut Motion. Before Idol, I spent a decade at R/GA in New York, AKQA in San Francisco, and Saatchi & Saatchi, David&Goliath, and Razorfish in Los Angeles — moving from Designer to Creative Director along the way. Based in Los Angeles, collaborating globally.