Armand Versace

About

I’m a creative director, art director, and palm tree lover with 23+ years of experience turning ideas into things people want to touch and experience. I spent 18 of those at Saatchi & Saatchi, working my way up from junior graphic designer to creative director, crafting work for brands that include Toyota, Coca-Cola, Olay, Tide, Oral-B, Nivea, WWF, Centrum and Tums, just to name-drop a few. I've won some awards, but yadayada... you're only ever as good as your next great project. Since then, I’ve worked across various kinds of agencies, startups, brands, and my own independent projects, leading creative, learning from others, building identities, developing my own, pitching ideas, and loving every second of it. My style sits somewhere between reality and make-believe, and I love finding new ways, tools, or food items that help push an idea out of my head and into the world. I’ve helped build and reposition brands. I've helped big brands stay big. And I've helped small brands find their voice in this big scary world. I've loved developing global campaigns. And I've enjoyed having fun with the smaller-scale do-it-yourself grassroots stuff. And through it all... I've had the pleasure of doing it with very smart people along the way. I've been a designer. I've helped grow the next generation. I've briefed and supported production teams. I've made pitch-winning creative. I've made pitch-losing creative. I've laughed. And I've probably cried more times than I can count. And at every turn, I've always found something or someone to get excited about. These days, I’m interested in the space where design, culture, and technology collide. After 23 years, I still enjoy creating, exploring, failing, and getting back up again.