Ade Goddard
@adegoddard
Product designer who codes. 20+ years taking ideas from a blank page to shipped products, from chart-topping iPad games to regulated fintech apps. Now designing and building AI tools as Head of Product at Acelo
About
I've been designing digital products for over 20 years, and much of that time I've built them too. I started in mobile and web at MonsterMob, led product for clients like Sony Japan and Universal Music at ROK Media, and co-founded an indie studio whose iPad games reached the top of the UK and US charts. More recently I designed cross-platform apps for legal and financial services at Justizia. I'm now Head of Product at Acelo, where I design and code prototypes for an AI workspace for consultants. I like getting ideas out of Figma and into something people can use as early as possible. My taste runs to stark, restrained work where every detail has a reason to be there. With AI making it quick to produce a lot of work, I think taste and attention to detail are what set good products apart. Alongside the day job I'm building Thoughtbeam, a tool that uses synthetic personas to help teams test product ideas early.