Grandma’s Home — Menu Design for Japan Market
A refined menu design crafted for the Japanese expansion of Grandma’s Home, a renowned Chinese culinary brand celebrating Jiangnan (Hangzhou) cuisine. Design Highlights: Cultural Harmony: Merges traditional Chinese aesthetic elements with modern Japanese editorial simplicity, creating a warm, inviting, yet sophisticated dining presentation. Bilingual Typography Structure: Carefully balanced Japanese and Chinese typography ensures seamless readability for both local diners and international guests without compromising visual hierarchy. Visual Storytelling: Dark-mode spotlight sections accentuate signature dishes like Dongpo Pork and Longjing Shrimp, balancing rich photography with clean white space for comfortable browsing. Role: Art Direction, Menu Design, Layout & Typography Brand: Grandma’s Home Japan (外婆家)
@imlanho
Grandma’s Home — Menu Design for Japan Market
A refined menu design crafted for the Japanese expansion of Grandma’s Home, a renowned Chinese culinary brand celebrating Jiangnan (Hangzhou) cuisine. Design Highlights: Cultural Harmony: Merges traditional Chinese aesthetic elements with modern Japanese editorial simplicity, creating a warm, inviting, yet sophisticated dining presentation. Bilingual Typography Structure: Carefully balanced Japanese and Chinese typography ensures seamless readability for both local diners and international guests without compromising visual hierarchy. Visual Storytelling: Dark-mode spotlight sections accentuate signature dishes like Dongpo Pork and Longjing Shrimp, balancing rich photography with clean white space for comfortable browsing. Role: Art Direction, Menu Design, Layout & Typography Brand: Grandma’s Home Japan (外婆家)
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