Onward, Growing In
Military families move, start over, and start again. Every few years brings a new duty station, a new school, a new job search, and another stack of forms no one explained. Onward is a new app built to be one place to turn through all of it, from the first day of service to long after it ends. This is an early brand exploration for Onward and its mark. The identity is built around the red poppy, a flower that honors veterans and carries a quiet hope for peace. Poppies were often the first flowers to bloom on war-torn ground, which made them a symbol of rebirth. That idea sits at the center of the brand: what grows back after everything changes. Here the poppy is more than a logo. It has a face because it’s also Poppy, a friendly AI helper who will guide families inside the app, with real people close behind.
@jeremymansfield
Onward, Growing In
Military families move, start over, and start again. Every few years brings a new duty station, a new school, a new job search, and another stack of forms no one explained. Onward is a new app built to be one place to turn through all of it, from the first day of service to long after it ends. This is an early brand exploration for Onward and its mark. The identity is built around the red poppy, a flower that honors veterans and carries a quiet hope for peace. Poppies were often the first flowers to bloom on war-torn ground, which made them a symbol of rebirth. That idea sits at the center of the brand: what grows back after everything changes. Here the poppy is more than a logo. It has a face because it’s also Poppy, a friendly AI helper who will guide families inside the app, with real people close behind.
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