

App launch film for Floor (floor.fun), a mobile crypto wallet built around friends. Floor wanted crypto to feel like a social app, not a terminal. The film walks through the product in Floor's hot-pink brand world: a single home for tokens and memes, streaks, tailored notifications, an on-the-go wallet with Face ID, and sending to friends instead of addresses. One brand ribbon threads through every scene and lands on "Making web3 better with friends".
App launch film for Floor (floor.fun), a mobile crypto wallet built around friends. Floor wanted crypto to feel like a social app, not a terminal. The film walks through the product in Floor's hot-pink brand world: a single home for tokens and memes, streaks, tailored notifications, an on-the-go wallet with Face ID, and sending to friends instead of addresses. One brand ribbon threads through every scene and lands on "Making web3 better with friends".
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