In2event — Website Responsive

An AI-first workflow makes me more deliberate about my design decisions. For the new In2event website, I started by bringing together our company context, customer needs and plans for the platform we’re rebuilding. That gave me a foundation to work with AI as a sparring partner on structure, content and storytelling. Would each page make sense to someone landing there directly? Would visitors with different roles understand how we could help? Those perspectives helped me challenge the work. Internal reviews with colleagues added the knowledge and context it needed.For now, Figma remained the source of truth, supported by documentation for interactions, motion and behaviour. Getting that right became a big part of my role: making decisions explicit enough to carry through into the build, then reviewing the result myself. As a product designer, I really enjoyed that broader ownership. From shaping the story to checking how it feels in the browser. It also made me appreciate how much of design happens around the screens: gathering context, asking better questions and deciding when something is ready.